Lead nurturing is a series of emails that you send to your leads in order to qualify them and move them down the sales funnel until the person is ready to buy.
The strategy behind this is to interact with prospects who are in research mode (early in the buying cycle) to get them to be more predisposed to buying your brand when they are ready to buy.
By creating webinars, whitepapers, blog posts, analyst reports, guides, ebooks and infographics you can bring people to your websites earlier and earlier in their buying cycle and commence the lead nurturing process.
You know they are interested in the content you are writing about, but may not yet be SALES READY.
Content-driven leads, based on the information they download, enables you to approach them from a ‘solutions selling’ discussion vs. invasive cold calling or selling features.
If you want to create a spark that connects you with new customers and turns existing customers into long-lasting relationships, we can help you get on the path to smart, cost effective growth.